Try explaining your business to your parents, a cousin, or someone you haven’t seen in years.
The conversation usually goes something like this.
“So… what do you actually do?”
You start explaining.
Five sentences later the response arrives:
“Oh… so you do marketing?”
Or:
“So basically you work with computers?”
The explanation didn’t land the way you expected.
And suddenly you realize something important.
If the explanation doesn’t work in simple terms, it probably isn’t clear enough yet.
The Family Test
Family members are often the toughest audience because they ask questions without any professional context.
They don’t know the industry terms.
They don’t know the tools.
They don’t know the process.
They only understand simple outcomes.
If the explanation relies on too much jargon, the message becomes difficult to follow.
That’s why explaining your business to someone outside your industry is such a useful test.
The Clarity Gap
Many founders describe their work using the language of their field.
Terms like:
- strategy
- frameworks
- optimization
- digital solutions
Inside the industry these words make sense.
Outside the industry they can feel vague or abstract.
The listener ends up understanding the category of work but not the real value.
What a Clear Explanation Sounds Like
A strong explanation focuses on results, not process.
Instead of describing tools or technical details, it highlights what changes for the client.
For example:
- the problem the client faces
- the transformation the business creates
- the value the client receives
This makes the explanation easier to understand and easier to remember.
Why This Matters for Business
Clear explanations improve much more than casual conversations.
They affect:
- networking
- sales calls
- investor meetings
- partnerships
- introductions
When people quickly understand what your business does, they also remember it more easily.
And when they remember it, they can recommend it.
A Simple Test
Next time someone asks what you do, imagine you are explaining it to someone outside your industry.
If the explanation works there, it will work almost anywhere.
Clarity travels.
Let customers speak for us
from 12 reviewsGood quality.
I recommend.
The sales deck was beautifully structured and incredibly easy to make our own. Every section comes with clear guidance on what to include, so we never had to guess how to shape the story or present the offer.
It made the whole process feel considered, fast, and polished. Very happy with the order.
This eBook template gave our ideas and services a much more polished, credible presence. The layouts are clear, easy to adapt, and make the final document feel like it comes from a well-established company.
The three cover options were a great addition, giving us flexibility to match the right tone for each topic.
One of the most useful templates I’ve bought. I’ve already created 4 short eBooks with it, and I’m planning to reuse it for the next one as well.
Great design and easy to work with! The instructions are really helpful.
I honestly bought the media press kit because it came in a bundle, without any real plan for it. Then we got invited for an interview and I was so glad we had it. It took very little time to update, export as a PDF, and send over something that looked professional and organized. I didn’t expect this template to become so useful, but now I’m really happy we have it.
I used this template to prepare a workbook for a short webinar, and it was such a nice surprise. It helped me create something polished and professional without spending days trying to design it myself. And honestly, even if I had spent the extra time, I don’t think I would have made it look better.
Fresh and modern template. What I like most is that the template has 3 covers we can pick from and not only that, but we are planning to create unlimited lead magnets based on this single template. Useful 100%. I recommend!
I used this for a client proposal and it was really easy to work with. We added our company details, adjusted the Canva file, and now we have a solid proposal template we can reuse for future clients. Saved us time and looked sharp.
Love this one!
Great deck, I just got it and I am very happy with the way the information is organized. I bought it together with some other templates from the same collection and I am happy I don't have to think about any design in the next months. All is done and easy to edit.
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Startup Month: Pitch Deck Templates Built for Investor Pitches
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