How to Build a Brand Kit in a Weekend

Let’s be honest - building a brand kit sounds like a huge, slow, expensive process. And yes, it can be. But it doesn’t have to be.

If you’re starting something new (or finally getting serious about your side project), you don’t need to wait for the “perfect time” or the “big rebrand budget.” You can build a brand kit in a weekend. And it can look amazing. Here’s how:

Step 1: Define the basics - fast

Time: 1-2 hours

Before you open Canva, start with clarity. Ask yourself:

• What does my brand stand for?
• What am I offering, and to whom?
• How do I want people to feel when they see my brand?

This isn’t about writing a full brand book. One page of notes is enough. The goal? Pick a direction - bold, playful, calm, premium, whatever fits.

Step 2: Choose your visual vibe

Time: 1 - 2 hours 

This is where most people get stuck. So we made it easy. Instead of starting from scratch, pick a template collection that already speaks your style. Our collections come with everything in one visual language: decks, social media, workbooks, and more - all matching, all editable. We also included built-in guidance in every template: where to write what, how to structure your content, and what to leave out. No guessing. Just fun.

Stick to templates from one collection - it makes it much easier to keep your brand consistent.

Step 3: Customise your essential templates

Time: 4 - 5 hours 

Here’s what to focus on, collect your: 

• Logo (or wordmark)
• Color palette (keep it tight: 2 - 3 main, 1 - 2 accents) 
• Fonts (1 for headlines, 1 for body text)
• Imagery style (photos, illustrations, or patterns)

Then apply that to:

• Pitch deck or Sales Deck deck template
• Social media templates
• One-pager or brochure template
• Case study template
• Proposal template or something else

Pick the pieces you’ll actually use.

You don’t need it all at once just what your business needs this week.

Step 4: Save & repeat

Time: 30 min

Export your brand kit (logo files, fonts, colors, templates). Save it somewhere easy to access. You’ve now got a working system, not just random files. And the best part? You can add to it every month. We drop new templates in the same style, so you don’t have to redesign your brand every time you grow. 

TL;DR

You don’t need a full agency process to start strong.

You need: 

• A clear direction
• A matching template system
• A few focused hours

That’s it. Brand kit done. Business ready.

Want to try it this weekend?

Explore our collections →