Hey there, Google Analytics experts!
This free online course is for power digital analytics users. It would help you master Google Analytics and make it work for you.
You will learn how to identify top-performing content on your website to see which users are converting, understand their behavior, and optimize your business and website, to be more successful.
This Free Digital Analytics for Power Users Course by Google includes 4 major categories:
A. Understand users
B. Attract high-value traffic
C. Improve site engagement
D. Improve product performance
Here is the full list of short video lessons:
1. Customize Channels: Reorder channel definitions
2. Customize Channels: Set up a "Newsletter" channel
3. Content Site KPIs: Pages/Session, Pages/User, Repeated Users
4. Content Site KPIs: Scroll Depth, Average Time on Page, Bounce Rate
5. Content Site KPIs: Video metrics
6. Using Page Value
7. Product Performance and Shopping Behavior Analysis reports
- Course Summary