What is Digital Analytics?
 
Tuesday, 02 May 2017 13:58

What is Digital Analytics?

Written by More by Us

Maintaining a professional presence online requires constant monitoring of both company and customer behavior online. The best way to carry out such involved management efforts is to integrate tried-and-true digital analytics techniques into your business operations. To help with this, we’ve provided an overview of digital analytics and how to use Google Analytics tools to smooth your data management experience.

Maintaining a professional presence online requires constant monitoring of both company and customer behavior online. The best way to carry out such involved management efforts is to integrate tried-and-true digital analytics techniques into your business operations. To help with this, we’ve provided an overview of digital analytics and how to use Google Analytics tools to smooth your data management experience.

The Basics of Digital Analytics

Digital analytics is centered on the analysis and interpretation of data. This interpretation then forms the basis of the following three pillars of monitoring your web performance:

  • Goals for your business’s website
  • Marketing and content strategies
  • Key performance indicators (KIPs)

Digital analytics will become the backbone of the planning process for your business operations online. This extends beyond your company website into social media and general business intelligence (BI) operations. 

For instance, suppose that you are aiming to adjust the direction of your marketing campaign. You will use Google Analytics to gather quantitative and qualitative data from various web resources, including websites and mobile applications. Such resources are critical to building your knowledge as a content creator or business owner online, as they provide insight into customer behavior on the web. 

Digital analytics will also alert you to aspects of your web performance that require improvement and help you create a specific “buyer persona.” Thus, it provides the means by which you can create a better overall customer experience and strengthen your business dealings online. 

Not only will you boost loyalty within your existing customer base, but you will also significantly enhance the appeal of your site to prospective customers. Ultimately, this all works together in a collective effort to grow your reach online, boost your site traffic, and increase your conversion rate. 

Learning to Use Digital Analytics for Your Business Website

The digital analytics process can be tailored to the specific goals for your online business. Some of the most common motivations for the application of digital analytics are listed below:

  • Owners of e-commerce websites can monitor customer behavior to inform their marketing campaigns for specific products and services.
  • Content writers and publishers benefit from the gathered data in the form of boosting readership, engagement, and site visitation rates (i.e., traffic, as well as the length of time individuals spend on landing, content, or retail pages.)
  • Business owners who operate with physical storefronts can apply their analytics results to lead generation operations, focusing on collecting customer data to inform sales strategies.  

You will need to learn how to properly wield analytics tools to reap your business’s full benefits. Through the courses described below, you will be able to do just that.

#1 Google Analytics for Beginners

Go to the full FREE online course by Google

This free course will jumpstart your understanding of digital analytics and its importance. As you progress through the learning modules, you will gain a more in-depth, functional knowledge of interpreting and applying the data you collect with the Google Analytics tool.

What You’ll Learn:

  • Fundamental understanding of Google Analytics data collection
  • How to navigate and apply audience, acquisition, and behavior reports
  • How to track campaigns using various techniques
  • How to Create Goals
  • Essential integration with Google Ads

# 2 Advanced Digital Analytics Course by Google

Go to the full FREE advanced online course by Google

As a continuation of the Beginners course, this free educational program will teach you to collect, process, and analyze the data you collect using Google Analytics. Further, you will be introduced to basic data interpretation techniques via advanced analysis methods and subsequent application of your findings to develop marketing solutions. This course focuses primarily on four areas:  

  1. Data Collection and Processing
  2. Data Collection and Configuration
  3. Analytics Tools and Techniques for Application
  4. Use of Advanced Marketing Tools

What You’ll Learn:

  • The mechanisms behind Google Analytics data collection
  • How to categorize, store, and transform data
  • In-depth techniques for data management and application (e.g., customizing metrics, tracking objectives, etc.)
  • Fundamental understanding of segmentation and remarketing

#3 Google Analytics for Power Users

Go to the full FREE online course by Google for power users

For those aiming to max out their digital analytics skillset, this free course is available to help you master Google Analytics and fully utilize all its functions to boost your web performance. As you learn to optimize your site according to customer behavior and conversion rates, you’ll also improve the following success factors:

  1. High-value traffic
  2. Site engagement levels
  3. Product performance

What You’ll Learn:

  • How to customize channels (i.e., reorder definitions, creating newsletters, etc.)
  • A deeper understanding of Content Site KPIs (this includes the monitoring of metrics that reflect visitor sessions, average time spent on pages, and related engagement behavior)
  • How to measure product performance and customer in-store behavior

How Digital Analytics Can Be Applied to Your Online Business

If you plan on having a successful business in the virtual realm, you must appreciate the undeniable importance of digital analytics in achieving this objective. Concerning your website alone, you will gain vital insight into your target audience's engagement patterns and bounce rates as they scroll through your platform. 

You can design the perfect content and publishing strategy based on the specific network APIs (application programming interfaces) and measurements of social media's following aspects:

  • How often your followers interact with your content
  • Average response times to your content 
  • The types of posts that earn the highest levels of follower engagement
  • Your follower count

Regardless of how you apply digital analytics to your web presence, your objectives should be focused on positive outcomes (as opposed to outputs, which are merely data points) for traffic, conversion, and customer loyalty. After you complete the above courses, test your new knowledge by following the analytics cycle below:

  1. Measure. Collection of quantitative and qualitative data.
  2. Analyze. Make actionable interpretations of the collected data.
  3. Report. Summarize your data to clearly and succinctly inform business decisions. 
  4. Test. Identify relevant solutions to shortcomings of your web performance.

If you’re ready to start optimizing your online business’s web performance, proceed in your enrollment in the courses described here. In no time at all, you will see your customer engagement and satisfaction – as well as your traffic and conversion rates – grow like never before.

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