1. First impressions are everything.
Studies show that it takes 1/20th of a second for a person to judge the visual appeal of your website. To reiterate, that’s less than one second. And first impressions are almost always visual. Like Steven Bradley says, “Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better… and we believe beautiful things function better.” It’s because of this that good design increases consumer interest and trust.
2. 65% of people are visual learners.
Visual content is proven more likely to transmit messages faster, improve comprehension, trigger emotions, and stick in the long-term memory. By investing in strong design, your company can convey its ideas, goals, and values within a single glance. A fun and accurate way to test whether you’re sending the intended message is to give people who are unfamiliar with your work a five-second look at your site and ask them to tell you what your brand’s about. If they answer correctly, it’s a good indication you’ve succeeded in the visual design category.
3. It’s not just about the aesthetic.
While visual communication is an important aspect of design, it comes secondary to function. Strong web design creates an intuitive and seamless experience for the site’s visitors, making it easier than ever for them to consume content. When successful, this often goes unnoticed. After all, the function of design is to enhance the users’ experience, not distract from it.
4. Good design = memorable brand.
Have you ever played the game Logo Quiz? It’s where a piece of a logo is displayed, and the player has to guess to which company it belongs. If you give it a shot, you might be surprised at how many brands you remember solely based off of their logo. Visuals make a lasting imprint on the mind (see point #2 — 65% of people are visual learners.) Never underestimate good design!
5. Raises Visibility
Content sharing on social media platforms has become a huge part of the way brands stay relevant today. With a constant stream of content clouding the internet every day, it’s important to make your brand stand out. People are most likely to share well-designed content, and the more shares you get, the more relevant you become. Keep in mind, though, that there’s no one formula for ‘good design.’ The best design is often the one that speaks the most to your targeted audience.