In a time of constant change, it is necessary to adapt to this new reality and have creative minds to face the next challenges. Under this same philosophy, Adobe and Laundry Service have announced the date for the next Adobe MAX 2020 event. Recognizing the health crisis that has affected the entire globe, Adobe has committed to support and empower the artistic community by making the event online for the first time and free for everyone. From October 20th to 22nd, collaborators will be able to show their work on Adobe's social channels, on their websites, on their products, and other spaces during MAX.
Adobe MAX has always brought together great creative personalities from the film and music industry. Last year it featured Dave Grohl, Billie Eilish, Takashi Murakami, and David LaChapelle, who shared the stage to talk about their creative processes and the inspiration behind their work. Some of this year's guest speakers will include the Oscar winner Ava DuVernay, photographer Annie Leibovitz, artist Tyler, the Creator, actress Gwyneth Paltrow, artist Ai Wei Wei, and filmmakers Wes Anderson and Taika Waititi, among others.
For those who do not know, the Adobe MAX event has been held annually since 2004 to promote content related to the services it offers in its various packages and software and disseminate different projects in the design field. The creators who join the event can do so in four categories: graphic design, illustration, motion media, and wildcard. This last section serves as a "wildcard" for the creatives, in which they can contribute from memes to playlists. Adobe is calling on creatives from all over the world to team up to create the image of MAX 2020. This initiative has been called CoCreate: MAX.
There will be a total of 350 sessions (56 uninterrupted hours of transmissions), master conferences involving more than 68 countries, presentations on technological innovations in Adobe Creative Cloud, collaborative art projects and challenges, virtual networking opportunities for creatives from around the world and the possibility of participating in workshops and laboratories for live and on-demand learning by experts and for all levels, including beginners, intermediate and advanced.
- It is also a perfect space to get job offers.
- Designers have the opportunity to access sessions and sponsorship pages, resources, and guides.
- Attendees will be able to participate in live chats during the sessions.
- But also, they can access instructor files and PDF downloads of the presentations.
- The platform also contains the MAX Marketplace, which includes 51 stores of items created by artists from all over the world who will be able to sell their creations.
MAX also offers a space for dispersion and relaxation. In addition to the live talks with different celebrities, there will be musical performances. The interactive activities, ideal for a fun break, include home art projects, guided meditations, nature observation, etc. Everyone can be part of an immersive experience that is not to be missed. As if that weren't enough, people over 18 years old can participate in the raffles, exclusive special offers for attendees only, and gifts from sponsors. In this year's edition, the company has deepened its commitment to mobility. Pointing to the iPad Pro as one of the main tools to create multimedia content focusing on new immersive experiences such as augmented or virtual reality.
Between tutorials, informative working sessions, invited celebrities, concerts, and inspiring conversations, design lovers have the opportunity to learn, be entertained, and boost their careers and raise their skills to the next level. It is a great way to keep up to date with the latest tools, techniques, and ideas for creating and collaborating.
What are the requirements to participate?
Even though some knowledge of the Adobe Creative Cloud is required beforehand, registration is open for everyone in America, Asia Pacific, the Middle East, Africa, Europe, and Japan. The registration is also free; the only requirement is to enter through the Adobe ID. Use the email address associated with your Creative Cloud account. In case you do not have one, it can be configured during the registration process. You can also sign up for the various activities on the official Adobe website. Although they do not have limited capacity, it is a good idea to make a schedule since there will be a lot of content available.
- MAX will begin with the opening speech on October 20th at 9 am PDT.
- All activities will be free of charge.
- In America, the Middle East, Europe, and Africa, the event will take place from October 20th to 22nd, 2020.
- For the Asia Pacific and Japan, the event will be held on October 21st to 22nd 2020.
As has happened with WWDC 2020 and other events, on this unusual occasion, the digital version of Adobe MAX has the great advantage of being open to millions of people around the globe and demonstrates that creativity has no boundaries.