2. Carry out keyword research
Because YouTube is a search engine, you can use many of the same SEO techniques that you are using elsewhere. As a result, it is a good idea to carry out keyword research with a specialist tool before you move on to the next step.
3. Fill out tags, titles and descriptions
When you upload your videos, you should fill out as much information as possible including a keyword rich title and description. Video content is notoriously difficult for search engines to understand, so adding this information will make it easier for them to surface your video on the results pages.
4. Optimise for watch time
YouTube uses “watch time” as a metric to identify the “stickiness” of your videos, which means it is often better to upload shorter videos but to keep people engaged until the end. Go out of your way to edit out as much as you can while leaving the core aspects of the video intact. Better search rankings will reward you.
5. Use closed captioning
YouTube allows you to upload closed captions that can be displayed as subtitles. Doing this will make your videos more accessible while simultaneously telling the search engine more about what the video contains.
6. Create playlists
Playlists are used to group multiple videos and can be easily displayed on both your channel page and on third-party websites. Better still, these playlists can be discovered in the search, giving you another opportunity for your content to be seen, and they also keep viewers on your content. Instead of watching a video and clicking away, they will automatically cycle through each of the videos on the playlist.