Monday, 24 April 2017 16:07

Creativity: The Key to Successful Small Business

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As abstract as creativity seems, the genius that you bring into your small business is what differentiates you from the plethora of other competitors in your line of business.

The business estate of dealing is characterized by competitions that grow sporadically by the minute. More fierce than that of large corporations is the strive among small businesses to gain cognizance and growth, this, business experts have attributed to the cheapness in both capital and labor often required for a startup. What then differentiate successful small businesses from unsuccessful ones? It is bizarre to pose a direct answer in the light of the reality that quite some factors could be responsible for which business becomes successful and which didn’t. It is not, however, wrong to say that on the chain of what factors work for small business’ success, creativeness is incontrovertible.
As abstract as creativity seems, the genius that you bring into your small business is what differentiates you from the plethora of other competitors in your line of business. Here are working techniques adequate for unlocking the creativity in you to drive your small business to success:

Recognize the Problem

As you would agree, there would be no need for solutions if problems do not exist. Creativity becomes unnecessary in the absence of a difficulty. The difficulty can be a problem halting the success of your small business. In unlocking your creative instinct towards business success, you need to ponder on what the real issue. This could require serious brainstorming and observation of trends over a period. Keeping a diary of events and happening can also help quicken the identification of your business problem.

Seek Knowledge

Knowledge is the fuel that drives creativity, and creativity in turns drives the turbines of successful small businesses. In unlocking the well of creativity inside you, you need to seek deep knowledge on your trade. While books, audio, and video tutorials are paths leading to knowing, often, asking questions can open you to the door of new lights, interacting with other successful people in your field of small businesses can help you understand the mystery to their success. The new knowledge you have gained will equip you to think differently and help you metamorphous your ideas into the reality that will help grow your small business. 

Own an Open Mind

Remember there are a thousand paths to creativity that enhance your small businesses. An open mind is a door that leaves you with limitless options in business success. Question your old ideologies and ways of doing things. Be willing to explore and try new grounds; new methodologies in your line of business. When you experiment with newness, you are certain of unlocking the chains of creativity that can catapult your small business to success.

Act Now!

Ideas are like vapors exposed to air; they disappear if not quickly trapped. Sometimes, writing down your thoughts is not enough. The originality and comprehensiveness of your ideas can fade away with time if they are only left to glow on paper. In unlocking your creative genius to small business success, timely action is of uttermost importance. You have definitely had an idea or discovery, or question in your head that you believe is unique to you, only to find out if you fail to act on time that someone somewhere else is implementing it. Creativity to unlocking small business success thrives on actions; you might even discover a better way to achieve success during the doing.



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Maria is a Creative Director of More By Us -  brand identity and software development studio.

She is passionate about brand experience, good wine, and dogs. Her dog, Tira, is often a creative inspiration by her desk. 

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